Give emerging businesses room to develop

02 · The idea

How I understand it.

An established business usually has a known offer, repeatable processes and a financial track record. An emerging business is still testing the customer, offer and route to market. Give each a clear purpose and measures that reflect its stage. The established operation can emphasise cash, service and efficiency; the emerging operation needs evidence of customer value, learning milestones and a path towards commercial viability. Where the opportunity warrants it, provide a distinct team and protected resources, with regular reviews of progress and spending. Senior leaders remain responsible for resolving conflicts and connecting the new venture to useful assets such as expertise, channels or customer relationships. Define the evidence that would justify further investment, a change of direction or closure.